What is link building in SEO?
Link building is one the most
working strategy in terms of Search Engine Optimization.
A simple definition of link
building is, it is the art of getting websites to get links to your website for
improving your website ranking on Google and other search engines. There are
many ways to get quality links to your website. In this post, I am introducing
four white hat link building strategies. These tips are for SEO beginners.
As link building works well,
there are some demerits also. If you are getting lots of no-follow backlinks to
your website without quality, the quantity doesn’t counts and may also deindex
your website by popular search engines.For example, a backlink from New York
Times or Microsoft, it counts better than the backlinks from thousands of low
quality websites.
Blog Commenting
After the introduction of
no-follow attribute for links, Google and other major search engines are
currently counting blog comments as quality backlinks. But Blog commends works
for you to improve your traffic and to maintain a strong relationship with
other bloggers and their readers. Try to be first one to comment on blogs that
has content related to your niche and people may visit your blog. There many
tools available in Internet market for finding quality websites to comment.
Guest Blogging
Guest posting is a win-win
strategy. In simple words, what Guest blogging is, writing content for others
blogs or websites in return of backlinks to your website or blog post. What you do to guest post is, write a quality 300 to
500 words article and link your website or blog using relevant keywords and
contact influences (bloggers) to post it. While selecting blogs for a guest
post, consider its age, popularity, Pagerank and Domain Authority. An
experienced freelance SEO
consultant can do this easily with
affordable price as they might have high quality bloggers in their contact.
And it is the most winning strategy.
Directory
Submission
Submit your blog URL in blog
directories and blog network is a great idea for websites for getting backlinks
and potential visitors to your website. Once you are ready with directory
submissions websites list, do a quick research on their Page Rank (a domain
ranking algorithm developed by the Search Engine giant, Google, and popularly
known as PR) and Domain Authority (domain ranking algorithm developed by the
SEO giant Moz).
It is always better choice to
choose high domain authority or popular directory listing websites to do this.
Answer/Question
on various portals.
Just like Quora, there are
many question and answer portals available in Internet. Try to answer or post
questions and include your backlinks. Never include links to irrelevant pages.
There are many websites provides this link building opportunity for example.
Yahoo Answers. Creating profiles on forum websites with acquiring a backlink to
your website and start answering questions is a working strategy. A quick
Google of “forum submission websites” could help you to find some popular
websites as top ranked website might be good ones.
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