4 Ways to increase traffic to your site. How techandseo.com saw 150% hike in traffic and user engagement using Search Engine Optimization (SEO).
Wondering how to increase traffic to your site?
Gaining viewers and increasing user engagement is the
nightmare of all the bloggers, easing out there are a lot of tools. You are not going to reach people unless you
use proper SEO (Search Engine Optimization) and marketing. The concept of
attaining visitors by providing proper content and resources are no more
effective though Google is trying to keep it up by giving out frequent updates
changing search algorithms. In the end content, and the service you provide
will give results.
If so then why do we need proper search engine of optimization (SEO) if content is the king.
Content is the king, yes let us keep that in mind and when you say Search Engine Optimization (SEO), there
are black hat and Search Engine Optimization (SEO). If you can use white hat SEO then why don’t you use
black hat? Scared of Google?
Let me make this clear to you, Search Engine Optimization (SEO) by its nature is black
hat, you can literally take any content in the top searches with some Search Engine Optimization (SEO)
strategies that we will any how discuss.
These are the few effective tools that will literally give
you a 150% hike in the traffic and user engagement.
Use Google’s tools.
Google has become the prime device used to target audience
so it is obvious that it will be wise idea to use the Google tools. Google
tools and I mean only four of these tools.
·
Google Keyword Planner.
·
Google Trends.
·
Google Webmaster tools
·
Google Analytic.
If you decide to follow this guide, I would say stop now and
go register to all these services from Google now.
Trust me use these methods and I will guarantee you the
difference.
Start with Google
Trends will help you find out the grossing topics under the niche you want.
When I started this blog, content was something that gave trouble. Writing
article frequently was not easy as it sounds like. Google trends did help drive
thousands of views. If you are able to extract new and grossing topics early
that would take your status bar see 1000’s or maybe 10,000 why not?
Even Google trends has a side effect, your site will have
contents that are of no validity anymore because people just don’t find that
new and interesting. The articles will only give you temporary traffic hike,
don’t worry it will take a pretty long time to reach 0 views as you can always
lagers too.
Now comes Google Keyword Planner.
Once you have a topic you figured to write about that was
trimmed out from your brain or from Google trends, you now have to take these
topics, chop it down to keywords and analyze it using Google Keyword tool. Drop
in the keywords and see the bid price and competition and check the monthly
searches. If you find it impressive, what are you waiting for? Start writing.
Few thing to keep in mind while writing the content.
·
Use the valuable keywords that you found out and
write as much as possible. (Keep in mind, Do not to stuff it with keywords).
·
Use proper images and alt tags in the images for
better search appearance.
·
Use these keywords in the title and search description.
·
Proper ‘label’ usage.
·
Keywords in the link and heading.
Now you are all done to publish. Do manage the in content ad
placement and rest of the things.
Once you are all done to publish arrange the images make
sure it is a proper format and hit ‘publish’.
We have already placed general Search Engine Optimization (SEO) techniques now (Yes White
hat, as long as you haven’t stuffed the content with keywords).
Once you are all done with integrating the above Google Tools,
start off the after post check list mentioned here. That includes indexing and
post highlighting.
Make sure you don't obscure the content with too much of keywords and irrelevant words just for the sake of filling up.
Read More
- After post check list for Search Engine Marketing optimization. Integrating Search Engine optimization in articles for better results.
- Image Optimization Techniques for the best SEO. What Wiki cant teach you about Image Search Engine Optimization Techniques.
- How Not Using Responsive Templates Makes You a Rookie. 7 reasons why you should have responsive template design for your blog.
- Google Ad Sense Optimization. Targeting Audience and Ad Placement strategies.
Social Media
Promotions
Get into social media and expose yourself, let them know that
you have got something worth of reading (If you don’t just convince them, in
the end it’s for traffic and user engagement). If you really have a catchy
phrase you can really use the best of it. You can not only get their attention
but also force them to share and reach more.
I personally use tools like hootsuite.com and Buffer.com for
all my social media requirements. Portents.com is a very useful tool to get
catchy titles.
Enter into Discussion’s, Steal your viewers and readers.
If you can’t find people for your site find people and catch
them from their den. I use fisherman’s black net technique. Since no one has yet
named it I named it so technically there is no such term so far.
By the way what is fisherman’s black net? It is the
technique in engaging an active session to a new discussion which is the topic
of your article or site and building curiosity in the discussion and leading
the viewers to click on the link (caught the fish!).
This in the other hand can also bring more user engagement.
Quora.com is a very good place to drive traffic in huge
loads. When I say huge loads I mean in real loads but again that purely depends
on how you use fisherman’s black net technique. There are times when Quora and
similar sources where the prime source of traffic.
Value Proposition
When you read the first paragraph of "Ways to increase traffic to your site" named article you expect to get those methods. What if it starts like an old English teacher? I bet with all those unwanted stuffs and intros I will be long gone.The same is in the case of the viewers of blogs. They expect certain things from you.
Trust me if you don’t give what the readers want. Technically you will end up with nothing instead you will end up with slight traffic and a very high exit rates and bounce rates. Value proposition plays the role here. For the sake of keyword optimization many repeats the sentences and words, destroys the interest of the reader. Make sure you make it clear to the reader what they will be gaining out of the site and this should be done in the first few lines or in the first paragraph.
Trust me if you don’t give what the readers want. Technically you will end up with nothing instead you will end up with slight traffic and a very high exit rates and bounce rates. Value proposition plays the role here. For the sake of keyword optimization many repeats the sentences and words, destroys the interest of the reader. Make sure you make it clear to the reader what they will be gaining out of the site and this should be done in the first few lines or in the first paragraph.
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